VIDEO: Manhattan resi projects deserve “a fresh new look”

How does New York City regain its status as the leader in residential real estate development? At The Real Deal‘s New Development Showcase & Forum in May, the Marketing Directors CEO and founder Adrienne Albert offered a straightforward solution: “A fresh new look.”

In an exclusive one-on-one interview with TRD managing editor Hiten Samtani, Albert said today’s developers are taking more risks in terms of building design — which is paying off for high-priced condominiums in Manhattan. Check out the above video, in which Albert discusses the city’s new demand for rentals, escalating land prices and more. — TRD

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